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Australian Sporting Goods Association

The peak body backing Australia's sporting goods industry

ASGA brings brands, distributors, and retailers together for market data, government advocacy, and national sustainability programs, built specifically for the sporting goods sector.

At a glance

What ASGA brings together
Advocacy5 advisory groups
Data6 wholesale reports
Sustainability900+ collection points
Founded1980
6
Wholesale reports
5
Member advisory groups
900+
TreadLightly collection points
1980
Founded
Sustainability & Circularity

TreadLightly is Australia's national footwear and sports ball recycling program

Run in partnership with brands, retailers, clubs, and communities, TreadLightly keeps footwear and sports balls out of landfill and gives the industry a practical, national circularity program to point to.

5,000T diverted from landfill
32 brand partners nationally
Visit TreadLightly
TreadLightly collection point
1M+
Pairs recycled
900+
Collection points
Data & Insights

See where the market is moving, not just your own numbers

Six wholesale reports across footwear, apparel, and golf equipment, contributed directly by the brands that define the market, not syndicated, not estimated.

Explore the report library
Footwear, apparel, and golf equipment, AU and NZ
Quarterly reporting, delivered as spreadsheet and dashboard
Brand-level market share against the full contributing panel
Deep-dive category reports layered with AusPlay participation data
Advocacy & Support

Advocacy led by collaboration, driven by our advisory groups

ASGA's advocacy runs through five member-led advisory groups and TreadLightly's direct engagement with government on sustainability and circularity policy, backed by a track record in submissions and government relations that goes back to 1980.

See our advisory groups
5
Advisory groups, member-chaired
1980
Founded
Quarterly
Most advisory groups meet
Active
TreadLightly government engagement

One membership, four ways it backs your business

Base membership by business size, plus an optional data package, tailored to what your business actually needs.

LATEST

News and updates

The data authority for the Australian and New Zealand sporting goods industry.
552 Victoria Street, North Melbourne VIC 3051

1300 467 106 · asga.com.au