Representing brands, manufacturers, distributors and retailers, ASGA is the sector’s leading voice. Since our formation in 1981, the ASGA mission has remained the same; we exist to support, nurture and advocate for Australia’s Sporting and Active Lifestyle Goods Industry.
We work closely with local & national organisations to encourage active and sporting lifestyles for all Australians.
Extensive market research at the core of what we do. Data-driven insights ensure an informed membership base.
Representing the Sporting Goods Industry, we serve as a unified voice for the interests of our members.
ASGA Members | Representing The Sporting Goods Sector
Where Data Meets Strategy
ASGA Market Intelligence
ASGA Market Intelligence Reports contain in-depth industry insights and exclusive expert analysis. It’s your decisive resource for gaining an informational advantage in the marketplace. Our extensive research provides definitive answers for the market-based questions of CEO’s, category managers and marketers.
ASGA empowers our industry members to make informed business decisions.