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What we do

Representing brands, manufacturers, distributors and retailers, ASGA is the sector’s leading voice. Since our formation in 1981, ASGA mission has remained the same; we exist to support, nurture and advocate for Australia’s Sporting and Active Lifestyle Goods Industry.

Comprehensive Sporting goods market research reports

ASGA market research reports are available for subscription, providing exclusive access to powerful market intelligence. Combining industry data contributed by brands within the ASGA membership base, the interactive market research reports serves as a single source for tracking and trending the Australian Sporting Goods sector.

Sports Footwear Market Research

Athletic & Fitness Apparel Market Research

Golf Equipment market research

Promoting Participation

We work closely with local & national organisations to encourage active and sporting lifestyles for all Australians.


Extensive market research at the core of what we do. Data-driven insights ensure an informed membership base.

Industry Advocacy

Representing the Sporting Goods Industry, we serve as a unified voice for the interests of our members.

ASGA Members       |      Representing The Sporting Goods Sector

Where Data Meets Strategy

ASGA Market Intelligence

ASGA Market Intelligence Reports contain in-depth industry insights and exclusive expert analysis. It’s your decisive resource for gaining an informational advantage in the marketplace. Our extensive research provides definitive  answers for the market-based questions of CEO’s, category managers and marketers.

ASGA empowers our industry members to make informed business decisions.

Want To Stay In The Loop?

ASGA Communications keep members and in industry
participants up-to-date with the Sporting Goods sector.

Looking To Join ASGA?

Becoming an ASGA Members offers myriad benefits to
brands, retailers and wholesalers within the Industry.


Stay up-to-date & in-the-know with our regular email newsletter


1300 467 106


552 Victoria St, 
North Melbourne VIC 3051

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