Australia's most comprehensive sporting goods market data
ASGA collects, verifies, and distributes wholesale sell-in data across footwear, apparel, and golf equipment, contributed directly by the brands and distributors who define the market. Not syndicated. Not estimated.
At a glance
Data contributed directly by brands including
No single brand sees the whole market. ASGA does.
Three ways members put the data to work.
Understand the market
Identify external threats and opportunities with an in-depth view through sales data, consumer research, and competitor analysis.
Know your customer
Learn which categories are trending and why. Pinpoint the specific products being purchased and the volume moving through retailers.
See what's coming
Anticipate trends and validate assumptions. Forecast market direction with data delivered alongside critical context and analysis.
Six reports, three categories, two markets
Every report is built from data contributed directly by members, processed under a consistent methodology, and delivered quarterly.
Market data layered with real participation trends
Beyond the quarterly wholesale reports, ASGA produces detailed category reports combining market data with consumer participation data from AusPlay. Running is a live example of what members receive.
This example uses category-level data only. ASGA members access considerably more:
- Brand-level market share, your rank vs every contributor
- Quarterly trend reporting back to 2023
- Apparel coverage across activewear sub-categories
- Gender and age breakdowns by category
- Sport participation data from AusPlay, 40,000+ respondents
- Marketplace and online channel analysis
Four ways to access your data
Data Spreadsheet
The comprehensive dataset behind every Market Intelligence Report.
Online Dashboard
Exclusive access to the ASGA Market Intelligence dashboard for real-time updates.
Visual Summary
A graphical overview of key market statistics and trends, ready to present.
Historical Data
Quarterly interactive trend data back to 2023, with retrospective records available further back.
Built on member-contributed data, not estimates
No syndication, no modelling from retail panels. Every figure traces back to a real submission from a real contributing brand.
Direct contribution
Members submit raw wholesale data each quarter through a secure, structured process.
Verification and aggregation
Submissions are checked, normalised, and aggregated under a consistent category methodology.
Distribution to members
The collated market view returns to contributing members as a finished report, never as raw data attributable to any single brand.
How ASGA compares to other providers
Commercial Data Providers
Nielsen / Circana
ASGA Membership
Industry-led. Sport-specific.
Book a data demo
See exactly what you'd be subscribing to before committing, a live walkthrough of the interactive reports relevant to your categories.
