About ASGA



Representing brands, manufacturers, distributors and retailers, ASGA is the sector’s leading voice. Since forming in 1981, we remain focused on our mission to nurturing our dynamic industry and the membership base that we proudly represent & actively advocate for. 

Our Mission

ASGA will support the active lifestyle and sports performance industry to drive best practice and success.

Backed By The Best

As the peak body of Australia’s Sporting Goods Sector, ASGA’s leadership team comprises a board of experienced industry participants. 

  • The ASGA Board is made up of a minimum of nine Directors, each whom serve a two year term.
  • Three directors representing retail members, elected for a two year term at the Annual AGM on a staggered basis.
  • Three directors representing wholesale members, elected for a two year term at the Annual AGM on a staggered basis.
  • A number of Independent members appointed by the ASGA Board.
  • The ASGA Executive Director
  • The President of the ASGA Board is appointed by the Board from the membership of the Board.
Shaun Bajada

Executive Director

Accomplished professional with +15 years of solid operations, strategic-planning, problem-solving, and system-design experience; solid record of revenue recovery and cost reductions through process redesign, organisational re-engineering, and human-resources management.

Wholesale Directors

andrew reed head shot 300
Andrew Reed President
Brand Manager - Acushnet
Ashley Reade
Ashley Reade

Nike - Country Manager

Retail Directors

Russell Havens
Executive General Manager Merchandise
Rachael Adam
Category Manager

Independent Directors

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Members Of ASGA

Become an ASGA Member

We’re dedicated to cultivating a vibrant trading environment and providing the tools and support for our members to thrive within it. If you’re part of Australia’s Sporting Goods Industry, we invite you to join our contributing membership base and become a valued part of the ASGA Team.