About

About ASGA

STEWARDS OF THE SPORTING GOODS SECTOR

CHAMPIONING
OUR ACTIVE INDUSTRY

Representing brands, manufacturers, distributors and retailers, ASGA is the sector’s leading voice. Since forming in 1981, we remain focused on our mission to nurturing our dynamic industry and the membership base that we proudly represent & actively advocate for. 

Our Mission

ASGA will support the active lifestyle and sports performance industry to drive best practice and success.

Backed By The Best

As the peak body of Australia’s Sporting Goods Sector, ASGA’s leadership team comprises a board of experienced industry participants. 

Shaun Bajada

Executive Director

Accomplished professional with +15 years of solid operations, strategic-planning, problem-solving, and system-design experience; solid record of revenue recovery and cost reductions through process redesign, organisational re-engineering, and human-resources management.

Andrew Reed

President - Brand Manager - Acushnet

Ashley Reade

Vice President & General Manager - Nike

Russell Havens

Vice President Merchandising - Rebel

Rachael Adams

Senior Product Manager - SportsPower

Kate Warwick

Head of Retail and Consumer Products - FTI Consulting

Daniel Vukadinovic

Financial Controller - New Balance

Members Of ASGA

Become an ASGA Member

We’re dedicated to cultivating a vibrant trading environment and providing the tools and support for our members to thrive within it. If you’re part of Australia’s Sporting Goods Industry, we invite you to join our contributing membership base and become a valued part of the ASGA Team.

NEVER MISS AN UPDATE

Stay up-to-date & in-the-know with our regular email newsletter

CONTACT US

info@asga.com.au
1300 467 106

FIND US

552 Victoria St, 
North Melbourne VIC 3051

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