About – Australian Sporting Goods Association

ABOUT ASGA

Australia's peak body for the sporting goods and active lifestyle sector

Established in 1980, ASGA has represented the sporting goods and active lifestyle sector for over 40 years. We're trusted by brands, retailers, and distributors to provide independent, aggregated market insights, and we partner with members and data providers to strengthen industry reporting and policy outcomes.

Meet the board

Our Mission

SUPPORTED BY MAJOR GLOBAL AND LOCAL BRANDS ACROSS FOOTWEAR, APPAREL, GOLF, AND EQUIPMENT

OUR MISSION

Supporting the industry to drive best ractice and success

ASGA will support the active lifestyle and sports performance industry to drive best practice and success, through advocacy, market data, sustainability leadership, and a genuine seat at the table for our members.

Constitution

Code of Conduct

"Our role is simple: to bring the industry together, share data responsibly, and help every brand make better decisions."

Strategic role

Four ways ASGA backs the industry

This is the framework behind everything ASGA does, for members and for the sector as a whole.

Advocacy & Support

Federal, state, and local government submissions and engagement.

Data & Insights

Wholesale and retail data, market share, and participation insights.

Sustainability & Circularity

TreadLightly footwear and sports ball recycling programs.

Industry Connector

Advisory groups, events, and industry-wide initiatives.

2025–26 priorities

What we're focused on right now

Expand Sustainability Programs

Grow TreadLightly, explore apparel and equipment recycling, and pilot new streams.

Membership Engagement & Events

Grow advisory groups across Sustainability, HR, Data, Finance, and Marketing, plus targeted member events.

Grow ASGA Membership

Targeted outreach into untapped areas of the industry, including gym equipment.

Thought Leadership Reports

Drive improvements to market research reports and revisit the Retail Report in 2026.

Industry Advocacy

Drive industry-led initiatives that influence public policy in a positive, proactive way.

Governance

Backed by the best

As the peak body of Australia's sporting goods sector, ASGA's leadership comprises a board of experienced industry participants, elected and appointed under our constitution.

9 Directors

Each director serves a two year term on the ASGA Board.

3 + 3 Elected

Three directors represent retail members, three represent wholesale members, elected at the AGM on a staggered basis.

Independents

A number of independent directors are appointed directly by the ASGA Board, alongside the Executive Director.

How the President is chosen. The President of the ASGA Board is appointed by the Board from its own membership, not elected separately by the wider membership base.

STAFF

The team running ASGA day to day

Shaun Bajada

Executive Director

Over 15 years of operations, strategic planning, and system design experience, with a track record in revenue recovery and cost reduction through process and organisational redesign.

Kellie Brunger

Director Data Analytics

Andrea Karas

Operations Assistant

BOARD OF DIRECTORS

Nine directors, drawn from across the industry

Daniel Vukadinovic

ASGA President

Financial Controller, New Balance

Beau Turner

Wholesale Director

CFO, Callaway

Rita Kimmerle

Independent Director

Director RCK Advisory

Lindy Chin

Wholesale Director

HR Director, Amer Sports

Become an ASGA member

We're dedicated to cultivating a vibrant trading environment and providing the tools and support our members need to thrive in it. If you're part of Australia's sporting goods industry, we'd love to have you at the table.

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