Welcome to ASGA – Australian Sporting Goods Association

The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the ‘peak body’ representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster the market growth, provide services and advocate for increased participation in sport and physical activity. ASGA is a leading advocate in the industry and is at the forefront of debate and leads industry opinion.

Membership of ASGA is an investment in your business and in the growth and development of the entire sporting and active lifestyle goods industry.

Latest News

    ASGA members and friends are invited to the RFID Expo and launch of the RFID Coalition, hosted by GS1 Australia on Thursday 22 March… Read more
Only a quarter of female active wear consumers are loyal to specific brands, with those under 35 years old more likely to be loyal than… Read more
Major retailers and brands in the sporting and active lifestyle sector have indicated they, for the most part, had a successful Christmas and post-Christmas trading… Read more
    Executive Director’s Report On behalf of the Board, the ASGA membership and the entire sporting and active lifestyle goods industry I’d like to… Read more
In this edition of the ASGA Update you’ll find articles about: More digital shopping this Christmas Greg Norman on the technological future of the golf… Read more
One of the ways ASGA supports our members is by playing an active role on various advisory bodies and contributing our ideas to policies, laws… Read more