Welcome to ASGA – Australian Sporting Goods Association

The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the ‘peak body’ representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster the market growth, provide services and advocate for increased participation in sport and physical activity. ASGA is a leading advocate in the industry and is at the forefront of debate and leads industry opinion.

Membership of ASGA is an investment in your business and in the growth and development of the entire sporting and active lifestyle goods industry.

Latest News

The Australian Sporting Goods Association is excited to announce the appointment of Shaun Bajada as its Executive Director effective immediately. Previous to this appointment, Shaun… Read more
The sporting and active lifestyle goods industry today welcomed the announcement that Justin Box, Country Manager for New Balance, has been appointed to the Board… Read more
      - Develop a leading, member-based sporting industry association - Implement new strategies to deliver member and revenue growth - Make your mark… Read more
The Australian Sporting Goods Association would like to sincerely thank Shannon Walker for his six years at the helm as Executive Director, after accepting his… Read more
    ASGA members and friends are invited to the RFID Expo and launch of the RFID Coalition, hosted by GS1 Australia on Thursday 22 March… Read more
Only a quarter of female active wear consumers are loyal to specific brands, with those under 35 years old more likely to be loyal than… Read more