Welcome to ASGA – Australian Sporting Goods Association

The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the ‘peak body’ representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster the market growth, provide services and advocate for increased participation in sport and physical activity. ASGA is a leading advocate in the industry and is at the forefront of debate and leads industry opinion.

Membership of ASGA is an investment in your business and in the growth and development of the entire sporting and active lifestyle goods industry.

Latest News

    Executive Director’s Report You’re invited to see David Hardy and Noel Leung, both directors with KPMG’s Retail team, speak about how Amazon will disrupt the… Read more
In this edition of the ASGA Update you’ll find articles about: ‘1-Click’ purchasing to become the norm after Amazon patent expires Ageing population impacting bands… Read more
    The Australian Sporting Goods Association is pleased to support the 2017 Sporting Goods Brand Health research study. Conducted by 10 THOUSAND FEET, the… Read more
    Executive Director’s Report ASGA, as part of our membership of the Australian Golf Industry Council (AGIC) is pleased to announce the launch of… Read more
In this edition of the ASGA Update you’ll find articles about: Sports companies need to know about these megatrends People cycle more when it is… Read more
    Executive Director’s Report The Board of the Australian Sporting Goods Association is sad to announce that current president Erica Berchtold, and long-time Director… Read more