Welcome to ASGA – Australian Sporting Goods Association

The Australian Sporting Goods Association (ASGA) was formed in 1981 to act as the ‘peak body’ representing a broad spectrum of sporting and active lifestyle goods industry participants, including brands, manufacturers, distributors and retailers.

ASGA is a leading industry voice on issues impacting the health, trade, regulation and taxation of the sporting and active lifestyle industries. ASGA aims to foster the market growth, provide services and advocate for increased participation in sport and physical activity. ASGA is a leading advocate in the industry and is at the forefront of debate and leads industry opinion.

Membership of ASGA is an investment in your business and in the growth and development of the entire sporting and active lifestyle goods industry.

Latest News

In this edition of the ASGA Update you’ll find articles about: Sports companies need to know about these megatrends People cycle more when it is… Read more
    Executive Director’s Report The Board of the Australian Sporting Goods Association is sad to announce that current president Erica Berchtold, and long-time Director… Read more
In this edition of the ASGA Update you’ll find articles about: US Back to School trends – classic sneakers are big Tactical Urbanism shows benefits… Read more
The sporting and active lifestyle goods industry today welcomed the announcement that Ashley Reade, managing director of Nike Pacific, has been appointed to the Board… Read more
    Executive Director’s Report The Australian Sporting Goods Association has provided a submission to the National Sports Plan consultation run by the Australian Sports… Read more
The Australian Sporting Goods Association (ASGA) is pleased to welcome innovative new active wear brand d+k as a new member. d+k offers customers Australian and… Read more