Active Wear: Forecasting future trends in female consumer behaviour
A Victoria University research project commissioned by The Australian Sporting Goods Association (ASGA) to collect Australian activewear industry statistics and document detailed and valuable findings.
Commissioned by the ASGA and undertaken by Victoria University, this major research project will provide valuable insights for brands, retailers and marketers through five fundamental stages:
- Literature review
- Focus groups of female activewear consumers
- Surveys for activewear brand and retail experts
- National survey for female activewear consumers
- Report to summarise the research