July 2019 Update

A lot has happened since the last quarterly update with several initiatives underway or planned that I believe will allow us to make a profound change to the sporting goods industry and our community.

Head office
We are pleased to inform you that with effect from 1 July 2019, ASGA has relocated to a new office, the main telephone number has also changed.  The new office space allows ASGA to be more flexible with its rental agreement while gaining a significant saving, to be used towards membership services.

Our new office location at:
552 Victoria Street
North Melbourne
Victoria 3051

Phone number: 1300 467 106 

Sustainability Committee
Held in Melbourne on March 28th, the event centred around a keynote discussion – lead by sustainability expert Nick Harford – that focused on national waste policy and the subsequent obligations of businesses in the sector. The robust dialogue between participants ranged from packaging to the treatment of soft plastics and responsible product stewardship.

Emerging from the unanimous desire to aim towards an environmentally-conscious industry, the conversation culminated with an agreement to form a specialised sustainability committee to lead the charge. This group will be responsible for providing advice and assistance to the Australian Sporting Goods Industry with regards to setting, promoting and achieving sustainability outcomes.

If you are interested in joining the committee or require more information, please do not hesitate in contacting me on 1300 467 106 or  shaun@asga.com.au.  

Parallel Imports
Over the last few months, members have expressed some concern over parallel imports coming into Australia.  Parallel importation pits the policy interests of promoting competition and protecting intellectual property rights against each other.  

The Australian Sporting Goods Association is exploring the issues associated with parallel imports by forming a working group. This is your opportunity to voice your concerns with Government Policy associated with parallel imports. To register your interest, please email me at shaun@asga.com.au.

New Blog
We have now launched an online blog with a focus on content specific to the sporting goods industry. This month we focus on Australian sports participation you can find the blog at this link.

Data Committee
We have focused on continuously improving our market intelligence services by forming data improvement committees. Our first committee looked at the Footwear report, in particular, updating the categories classification. We will see several changes implemented to the footwear report over the coming months.  

We will also be forming groups to improve the Apparel, Golf and Retail report these groups will be held in August if you are interested in participating, please contact me on 1300 467 106  or shaun@asga.coma.au

Report Dashboard
Our online market intelligence dashboard will soon be completed allowing members to quickly read market trends through snapshots, in addition to the existing detailed information. Over the next month, we will be in contact with members to arrange training on the new dashboard.

Between now and the end of this year, we will continue to develop the dashboard platform, further enabling us to streamline our market intelligence reports. I believe that our ongoing efforts to continuously improve the reports will keep our members on the forefront of the industry. 

 

Shaun Bajada
Executive Director

2019 Australian Sporting Participation Snapshot

Australia is a nation defined by active lifestyles and sporting endeavours, with our love for physical pursuits spanning all ages and demographics. Thankfully for brands in the sector, Sport Aus has recently released their national participation data to shed light on the most popular forms of sporting and non-sporting activities across key demographic groups. The AusPlay Report, based on a population-tracking survey conducted by the Australian Sports Commision, is the largest of its kind with over 20,000 people contributing to the research. The participation estimates compare statistics across the 2016/2017/2018 calendar years, providing insights into where Australians are spending their active time and sporting goods dollars. In order to give our members a deeper understanding of the evolving trends in physical participation, we’ve summarised the top-line takeaways of the report below.

ADULTS (15+)

As the results indicate, the top 5 physical activities participated in by Australian adults are; walking (43.7%), Gym (32.7%), swimming (14.7%), jogging (15.7%) and cycling (11.8%). Continuing the historical trend, recreational walking remains the most popular practice for maintaining fitness, with over 9.1 million Australians throwing on their runners and undertaking vigorous strolls as their primary form of exercise. There also appears to be significant growth in the attendance of adults to gyms, health clubs  and fitness classes, rising from approximately 6.5 million in 2016 to 7.1 million participants in 2018.

It’s also worth noting that all of the top 5 are primarily undertaken individually, indicating a broad preference of Australian adults for solo participation, as opposed to team sports. A slight decrease is apparent in the participation rates for Soccer (-0.9%), Netball (-0.5%) and Cricket (-0.3%) over the 3-year period, however the data also indicated an increase of around 85,000 people – aged 15 and over – taking part in Australian Rules Football (+0.4%).

CHILDREN (0-14)

According the the AusPlay Report, the most popular organised activity for children  – outside of school hours – is Swimming. Increasing by more than 4% since 2016, over one third of all Australian children are now reported to hit the pool on a regular basis (34.5%). The specific Swimming statistics (here), also included as part of the broader Ausplay research, made note that the participation rates for children’s organised out-of-school Swimming peaked between the ages of 5-8 and participation decreased significantly with those aged 12-14.

Making up the rest of the Top 5 activities for Australian children are Soccer (14.6%), Dancing (10.1%), Gymnastics (10.1%) and Australian Rules Football (8.15%). The data also highlighted the important distinction between genders with regard to activity preference, with boys more likely to play overtly team sports (Soccer, AFL, Cricket and Basketball) and girls more likely to participate in less team-oriented endeavours (Dancing and Gymnastics).

The findings of the report reflect Australia’s identity as a great sporting nation, and the continued growth in overall participation rates is a positive sign for our thriving sports industry. ASGA is proud to play a role in promoting participation in a diverse range of physical activities and their broad benefits for all active Australians, and we thank the ASC for their invaluable study of the sector.

To learn more about 2019 AusPlay Research, please follow the links below :

http://static.ausport.gov.au/ausplay/report_April_2019/

 

Leading the way to a sustainable industry

As a peak industry body, ASGA serves to lead the Australian Sporting Goods Industry, with sustainability as a core policy of our operations. Many of our members share this sentiment and are actively in support of this vital mission. To further our goal of positive social impact, ASGA hosted its first sustainability forum to address the most immediate and important waste-management challenges faced by manufacturers, brands and consumers in the space.

Held in Melbourne on March 28th, the event centered around a keynote discussion – lead by sustainability expert Nick Harford – that focused on national waste policy and the subsequent obligations of businesses in the sector. The robust dialogue between participants ranged from packaging to the treatment of soft plastics and responsible product stewardship.

Emerging from the unanimous desire to aim towards an environmentally-conscious industry, the conversation culminated with an agreement to form a specialised sustainability committee to lead the charge. This group will be responsible for providing advice and assistance to the Australian Sporting Goods Industry with regards to setting, promoting and achieving sustainability outcomes.

The goals determined by the committee will be achieved through the development of projects that encompass issues and initiatives including community participation, supply chain management and socially-responsible business practices. Based on the input of sector stakeholders, the first project for the committee will involve finding solutions to reduce the environmental impacts of sourcing, manufacturing and disposing of Australian sporting goods.

This inaugural initiative – identified by the forum participants – will specifically address the sporting footwear segment and it’s significant contribution to landfill each year in light of growing consumer demand. Working from the campaign platform created by ASGA, an industry-led approach to repurposing unwanted pairs of athletic shoes will serve as a blueprint for further sporting goods recycling programs in future.

At this precursory stage, the proposed project will involve the deployment of recycling bins within retail stores, serving as collection points for discarded shoes, followed by the conversion of this useless waste into useful manufacturing materials. Through a robust resource reclamation process, we aim to close the loop and provide a best-practice framework for efficient reclamation methodology and subsequent conversion into new products.

ASGA is committed to seeing this project – and many more like it – through to fruition and making a positive difference within the Australian Sporting Goods Industry. If you would like to support the footwear project, or join brands including Nike, New Balance, Russell Athletic and Lululemon as part of the Sustainability Committee, please reach out to ASGA to learn more.

We thank you in advance for your valuable contribution.

The Pitch In: Grow Community Golf campaign

Golf is gearing up to ensure that our elected representatives are doing their bit to support the game and its facilities at the local level.

Much of the urgent work needs to be carried out in regional areas, but some of Australia’s biggest cities also have courses that need help too.

Golf facilities are more than just places for playing golf. They are community hubs that include a place for weddings, birthdays, funeral wakes, family reunions, small business conferences and charitable events.  The buildings at our community golf courses are invariably not private, but a place for everybody to use and enjoy appropriately. 

Therefore, the people who benefit from investing in the facilities extend well and truly beyond those just using the golf course.

Community golf projects like the ones found at Merbein in the Mallee, Palmerston City in the NT, Robe in SA and Riverside in Tassie – these are great places for Australians to use in so many ways. But they need help.  They need our elected representatives to Pitch In.

Learn more at http://www.pitchinforgolf.com.au

February 2019 Update

It’s been a pleasure to get to know our valued members over my first 6 months as Executive Director, and it’s my aim to reflect your concerns, needs and interests in the initiatives we undertake on your behalf. The beginning of 2019 has already presented exciting opportunities and sweeping changes to both ASGA and the broader industry, and I eagerly look forward to working closely with members and industry partners moving forward.

ASGA REBRANDING Following over 6 months of work, we’re proud to launch the completely revamped branding of ASGA. From the updated logo design, to the full redevelopment of the ASGA website, we’re excited to bring in the new year with a fresh perspective for our members. We invite you to explore the ASGA branding changes at ​www.asga.com.au.

SUSTAINABILITY PROJECTS Another new focus for 2019, we’re keenly working on numerous projects to address the immediate and important waste-management challenges within the sector. With the aim of developing an effective industry-led approach, we’ll be holding a series of forums on sustainability issues over the coming months.

PROFESSIONAL DEVELOPMENT As part our renewed commitment in developing industry professionals, ASGA has partnered with team performance specialist, ​ Paul Farina, to deliver a series of educational Masterclasses. These bespoke short-courses cover a range of topics including Leadership, Strategy and Team Performance; learn more at ​asga.com.au/masterclasses​.

HAVE YOUR SAY It’s our mission to advocate for the interests of our membership base, and we invite you to share your thoughts regarding positive changes to be made to the Sporting Goods Industry.  Please feel free to reach out via ​phone​ or ​email​, and I will also endeavour to conduct face-to-face conversations with many of our members in the coming year.

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