Market Intelligence Surveys
Informative market intelligence helps us to make more informed ranging, purchasing and marketing decisions in order to maximise margins and minimise excess inventory issues.
Deep End Services (Deep) has been appointed by the ASGA Board to carry out the following functions for the Association:
- Collection and collation of survey data
- Reporting of survey results
Deep's involvement with ASGA ensures that confidential data is handled in an appropriate and safe manner. Deep is represented by Justin Ganly who carried out a similar role for ASGA while at KPMG between 1999 and 2003.
ASGA members have access to the results of the following regular sporting industry surveys:
| Survey | Since | Freq. | Details | Sample |
| Footwear* | 1995 | 1/4 Year |
15 Categories by men, women and children | Sample PDF |
| Apparel* | 1997 | 1/2 Year |
47 Categories (inc accessories and licensed apparel) by men, women & children | Sample PDF |
| Racquet Sports | 1998 | Annually | Tennis and squash racquets and balls by price point category | Members only |
| Cricket | 2000 | Annually | Bats, balls, all accessories, footwear and apparel | Members only |
| Golf (AU & NZ) |
2001 & 2007 | Annually | Equipment, balls, footwear, apparel by price point category | Members only |
The Retail Survey is conducted on a monthly basis and provides indexed sales results (totals only) for the categories of performance sports footwear and apparel. The Retail Survey provides figures from January 2003 to allow comparisons to be made.
*For an explanation of how uplift data is calculated for the footwear and apparel surveys click on the attachment below.
| Attachment | Size |
|---|---|
| Uplift formula explanation | 23.31 KB |
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